How do I know I'm reaching the right audience?
Getting your marketing message in front of the right people at the right time takes a special blend of art and science. That's why eMedia has a full service media research, planning and buying department. Media buys are prepared for optimization using the most accurate audience measurements available from sources such as; Nielsen and Arbitron.
In addition to these planning and reporting tools for Radio, TV and Multi-Media Campaigns, eMedia is the only local agency subscribing to SQAD - the reporting tool that shows Cost Per Point (CPP) ratings for Radio and Television per day part per demographic. And after using these specialized tools to create the perfect media buy for your advertising, eMedia doesn't just “place it and forget it.”
After your media schedule runs eMedia compares the projected ratings to the actual post-show ratings to ensure that you get every single rating point for which you've paid. eMedia is highly service oriented, has tremendous buying power, moves quickly and efficiently to meet deadlines while stretching clients' advertising budgets to gain outstanding media buys.